La transformación digital ha revolucionado el mundo empresarial de una manera global y, en particular, el transporte de mercancías. Gracias a los avances tecnológicos, hoy en día es posible gestionar desde un dispositivo móvil una flota de vehículos, seleccionar la mejor ruta de reparto en función del tráfico o coordinar el envío de una mercancía. Todo ello, a tiempo real y en cualquier parte del mundo.
El secreto de esta nueva forma de gestión logística no es otro que la conectividad de los dispositivos y el registro de los datos. La digitalización de la información y su procesamiento a través de grandes bases de datos (Big Data) han abierto el camino hacia la logística inteligente, también llamada logística 4.0. Se trata de un proceso de transformación profundo que pretende aportar agilidad y eficacia a lo largo de toda la cadena de suministro mediante la unificación de los procesos en un sistema omnicanal e integrado, donde todos los agentes puedan trabajar de manera colaborativa.
En este contexto, el modelo de logística inteligente o 4.0 pretende aportar las siguientes ventajas al transporte de mercancías, tanto para el prestador del servicio como para su cliente:
- Gestión eficiente y automatizada: Desde la optimización de rutas o la geolocalización de los puntos de entrega hasta la gestión automática del almacén.
- Generación de sinergias: La filosofía en la que se basa este modelo invita a la gestión colaborativa y facilita la toma de decisiones en conjunto. Además, permite involucrar a cliente y proveedor en el proceso y trabajar conjuntamente.
- Reducción de costes: Gracias a la mejora en la gestión y a la creación de sinergias trabajaremos de manera más eficiente y esto se traducirá en una optimización de recursos tanto económicos como humanos.
- Mayor seguridad en la carretera: Un vehículo conectado es capaz de emitir y recibir información a tiempo real sobre el clima, atascos o averías. De este modo, el conductor siempre estará en contacto directo con la central de operaciones y podrá recibir soporte inmediato.
- Mayor trazabilidad y transparencia en los procesos: Los sistemas de información son capaces de secuenciar los procesos y automatizarlos. Además, gracias al registro continuo de la información todas las partes podrán conocer el estado de los pedidos.
Estas nuevas técnicas basadas en grandes bases de datos combinadas con un buen sistema de gestión de clientes (CRM) son clave para mejorar la satisfacción del cliente y adelantarse a sus necesidades, dado que gracias al flujo constante de información es posible prever escenarios a corto y largo plazo y tomar decisiones en consecuencia. Bienvenidos todos a la era de la logística inteligente.
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